Adsense Tips

Which ad format should I use?

  • Wider ad formats tend to work a lot better than taller ones, due to their easy reading format. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance.
  • If positioned well, these ad formats can significantly increase earnings. The formats that are the most effective are the 336x280 Large Rectangle, the 300 x 250 Medium Rectangle and the 160 x 600 Wide Skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages.
  • Tip for making the most of a little ad space: Try a streamlined link unit formats, shown below.

Image ads for variety and competition

  • Mix up your advertising by displaying image ads in addition to text ads, you can help make sure that you'll have all available advertisers bidding to appear on your site. Both text and image ads compete in the same auction to be displayed on your pages and we'll automatically display the ads that will be most effective for you on your site.
Image Ad

Where should I place Google ads on my pages?

The ideal locations for the ads varies from page to page, depending on your content. Here are a few things to consider when positioning your ads:
  • What is the user trying to accomplish by viewing my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users' way?
  • How can I keep the page looking clean, uncluttered and inviting?
Certain locations tend to be more profitable than others. This map illustrates the ideal placing on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

 

Maximise ad space with multiple ad units

Multiple ad units can help optimise your performance by leveraging our large inventory of ads. You can place up to three ad units per page (in addition to three link units and three referral units). Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for:

  • Pages with lots of text, requiring users to scroll down the page.
  • Forum or message board pages, particularly within threads.
  • Pages where only smaller ad formats (such as the 125 x125 button) will fit.

Tip for maximising multiple ad units: make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. 

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